Author by : Saras D. On the one hand, it challenges long held beliefs about the nature of cause and effect in social science. On the other hand, it generates a host of new insights about social phenomena. This concept is particularly well suited to analyzing entrepreneurial behavior behaviors undertaken in settings where the relationship between cause and effect is understood, at best, very poorly. Jay B. Neither rational choice between well-defined prospects nor commitment to a vision, which can be realised by will power or persuasion, offers a credible representation of much human activity even the activities of entrepreneurs.
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Roadmaps, Myths and the Bahamas 2. Good Ideas Are Everywhere 3. Fail Cheap And Learn Quickly 5. Prediction, Risk and Uncertainty 7. Managing Uncertainty Through Control 9. Transforming Means into Something Valuable Using Slack for Bootstrap Financing Asking Potential Partners to Make Commitments The Lemonade Principle: Leverage Surprise Business Plans and Business Models Brand as Venture Identity: Marketing You Technology An accessible and comprehensive guide for all who aspire to both make and find opportunities.
Written by European and US academics, this volume is a great starting point to explore notions of innovation and entrepreneurial activity. Summing Up: Highly recommended.
All levels of undergraduate students; practitioners; general readers. We apply the 5 principles of effectuation everyday at Forgetful Gentleman. The authors have distilled the essence of entrepreneurship in a new and vital way.
Anyone who wants to know what matters to the global and local economies of tomorrow should read this book. As someone who already exhibited entrepreneurial tendency, effectuation provided an indispensable framework that organized and explained my previously chaotic yet intrinsic style of thinking.
Shelves: systems-thinking , management This is a very worthwhile book that advances a lucid and academically sound perspective on entrepreneurship. It is a view on value creation that goes against the grain of much that is being taught at business schools the world around. It wants to support aspiring and practicing entrepreneurs in building successful This is a very worthwhile book that advances a lucid and academically sound perspective on entrepreneurship. It wants to support aspiring and practicing entrepreneurs in building successful ventures. It is very accessibly written with a minimum of jargon.